Red Bull Founder Died

The name┬áChaleo Yoovidhya probably doesn’t mean much to you. But he’s the original founder of the Red Bull energy drink, together with his Austrian business partner┬áDietrich Mateschitz.

Born into a poor farmer’s family, he later in life went to work in Bangkok as a bus conductor before he started to get into business. His rise to fortunes reads unlikely, and has all the ingredients of a typical rags-to-riches story. What’s more, despite being Thailand’s third richest man with an estimated fortune of $5 billion, he lived a rather reclusive life and prefered to spend time with his family. Read more about him here.

Energy Drinks in Thailand

Thailand is the country with the highest per capita consumption of energy drinks (about four times as high as the USA).

Thailand energy drink market: $500 million

more than 65% of that belongs to Osotspa, the Bangkok-based firm that produces M-150.

Red Bull is nearly 50 years old in Thailand, but has been introduced to the USA in 1997.

The founder of Red Bull is Thailand’s second richest man. (Or third, depending upon how you count).

Source: Thailand: Energy drink nation by @BKKApologist